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Victoria’s Secret Closes Steinway Street Location, As Company Jettisons Failing Stores

Victoria’s Secret on Steinway Street has Closed (Photo: QueensPost)

March 20, 2019 By Christian Murray

The Victoria’s Secret store on Steinway Street has closed.

A sign in the window reads: “This Location of Victoria’s Secret Has Permanently Closed. Please Visit Our Other Victoria’s Secret Stores.”

The 31-35 Steinway St. location was one of four Victoria’s Secret stores in Queens. The other three—located in Forest Hills, Bayside and at the Queens Center Mall—remain open.

L Brands, the owner of the lingerie chain, announced last month that it would be closing 53 of its 1,000 North American stores due to declining sales. The company did not identify those stores at the time.

Analysts say that competition from lingerie startups and big retailers has taken a toll on profits.

The company has yet to respond for comment.

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32 Comments

John

Play World. Mets Clubhouse. The Wiz. Army and Navy stores. Movie theater. The good ol’ days of Steinway. It’s sad to see what it has become.

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Lizette

Absolutely…. those were the times alright !! Loved the 70’s. There were stores such as Hallmark, Busterbrown, WoolWorth, Genovese, Robbins discount store, Tom-Mc-Can shoe store, pizza parlors, Italian & Greek bakeries , Crazy Eddies music store, Carvel’s. As well a slew of other stores & shops.

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Pat Macnamara

I avoided Astoria growing up because it was inhabited with entitled and low class Greeks, who felt like they owned the town. Most of them were racist and intolerant of anyone. I find it quite refreshing that they are being driven out or at least shut up. Their economy in the homeland is tanking which has made them much more humble.

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JH resident

Demographics have changed, now a large part of northwestern Queens is dominated by Latinos who are intolerant of other minorities and non-Spanish speakers.

Given how their population is growing, it’s only going to get worse. Soon it will be, “Press 1 for Spanish, 2 for English”

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Pat Macnamara

I am happy the Latinos have arrived. These Greeks still think they own everything. They sit in every Dunkin Donuts drinking one cup of coffee while turning them into their own living rooms. Miserable, nasty, cheap people.

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Taho Parei

Well since i am Greek and i got here early 90′ i will tell you this my friend straight up.Those people who got here earlier and now they are old and they need to hang up somewhere and spend time together. I am pretty sure that you are one of these hipsters who smoke marijuana all day and the have no responsibilities for kids and etc, ,or Arabic or Bangladesh who don’t take a shower for ever since the born and they like to shopping from thrift shops and 99cents stores,eating MC Donald for Thanks Giving or walk up the streets dressing like a Ninja and call the others brothers, We are apologized we cant satisfied you by being losers like you, but only good citizens who working hard, own business,have families,and pay taxes to maintained providence system to helping you and other looser’s who got here from third world country’s to survived.Greek and Italians they being always here and they are very good and friendly people. What are you?

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J Mitchell

There’s nothing more frustrating than being told by local major chain stores that the items you want are only available in their larger Manhattan stores. It happens at Bed Bath & Beyond, Verizon Wireless and I’m sure VS. They make the local consumer think what’s being sold here is just what doesn’t sell in Manhattan. So, if there’s less foot traffic at these stores, some of the blame lies with the merchants themselves.

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Pat Macnamara

Well this is terrible news. Now where can I go to buy myself a nice pair of lingerie?

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Pat Shaqnamara

Steinway street is disgusting now. Empty stores, bums, and garbage everywhere. Good thing they installed traffic lights for the “foot traffic”.

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Melinda.

The problem in Steinway like in the rest of NY is the hight cost of living. Politics keep forgeting not everybody in NY has a six figure salary. They keep approving laws allowing landlords to raise rents. Commercial and private. How can these stores compete with the internet prices?? Example: the big Giant… Amazon. If we all dont open our eyes and realize what is happening in front of our noses then its going to come the time that a regular shopping family weekend day is not going to happen. Then when we need something in the house we all have to sit down and go on line, wait to the next day or so, depending on the shipping prices, to have it. Very sad, but its happening. Wake up people and smell the coffee….

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the real Pat Macnamara

Stop shopping, save your money, buy one of the buildings on Steinway, stock it with poorly manufactured items, overcharge, then open your doors to the throngs of homeless and lowlives ambling along Steinway.

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Cathy

Growing up in Astoria I remember Steinway being a great shopping area for all the surrounding communities. However,with all of your reputable stores closing it has become a ghost town. The hungry owners have made it impossible to pay the outrageous rents.

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Dillydolly

I grew up in Astoria & Steinway St was the only place where we shopped .
So many nice stores.
I moved to Woodside & could not believe empty stores . It never was like this .

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Midtowngirl

I lived in Astoria most of my life. Steinway was a great place to shop and eat. I recently passed through there and was very depressed to see all the vacancies. If the places sit there empty because the rents are too high then the landlords should not continue to get tax breaks. Rents need to be lowered. Victoria’s Secret…..years ago when I first started shopping at VS In Manhattan the quality was very high and they had a lot more variety of garments like nightgowns, pj’s, bathrobes etc. I have seen the quality go way down over the years. Another mistake VS makes is it does not offer plus sizes thereby eliminating a lot of women who would love to buy lingerie. I hope they regroup their brand.

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young man!

Landlords do not get tax breaks because they have empty commercial (or residential) space. They do pay less in taxes but that is because they have less income. Same as if you took an unpaid month or two off from your job – you too can have less income and pay less taxes. Do you call that a tax break?

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Pat McNamara

Plus sizes? Why not spend $15 a month on a gym membership. There are a few gyms along Steinway street. Get on a treadmill and lose the weight. I wish i could but I can’t resist the McDonald’s on Steinway street either!

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Zul

Big deal there merchandise was too expensive and not of good quality. I’m sure the space will be rented soon enough.

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Patricia

One more store closing on Steinway, I can’t believe now is Victoria Secret. This store is so convenience.

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Des

Worried about the closing stores, not sorry to see Victoria secret go. Badly constructed poor quality garments sold at obscene prices to people who are too inexperienced with properly constructed quality underpinnings to tell the difference.

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Richard Alicea

Remember Steinway Street during the 70’s? The majority of stores were Mom & Pop stores Army & Navy stores , those were the days.

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Dr jose

The rents are to high and the foot traffic is low. Create empowerment zone . Or Steinway will disappear

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Lane Bryant

Steinway Street is becoming a ghost town. There are now more empty stores than there are occupied ones in the corridor from 30-34th Avenues.

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James

that is because astoria has became to high of rent stores cant meet there quota. so far saw about 12 store close since the summer

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