Aug. 10, 2016 By Michael Florio
A new men’s clothing store is coming to Ditmars Blvd.
The Stonework, which will sell menswear and lifestyle clothes, will be opening at 37-06 Ditmars Blvd, in late September.
The store plans to serve customers of all shapes and sizes, offering casual wear that goes up to size 6X, said co-owner Ana Stone.
“We will also have an emphasis on classic American-made goods,” she said.
Stone, who is opening the clothing store with her husband, James Guccione, said the two have wanted to open their own store for sometime now.
Guiccione has worked for almost 15 years with Con Edison, while Stone has served as an editorial stylist and visual merchandiser, which led them to open their own clothing shop.
“One we decided to open a store, Ditmars was always the goal,” Stone said. “With exciting new additions coming to the block, we are so thrilled to be a part of it.”
The two landed on the name for two reasons. The first, comes from the literal definition of stonework , which is, “the parts of a building made of stone.” However, it is also a play on her family name, Stone.
Stone will use space in the store for her own art studio. She will hand paint Queens-inspired images and flags, hand-stitch custom embroidery, and offer on-site denim alterations. Not only will she sell her artwork, but she said local artists can use the space as a platform to display and sell their work.
“The Stonework is here to support the growing community of local artists, inviting selected makers from all over the city and country to create and sell their work right in the store,” she said.
“Our hope is to provide a unique, dynamic shopping experience that celebrates creativity and diversity – like the great city we live in.”
I think they will do well. Ditmars is a known tourist area now. I was shocked when I saw the amount of people late at night on a weekday when i was passing by. If many travel to eat here, I think many would travel to shop here also. As long as they have good social media and reviews almost anything can survive nowadays no matter location.
So a clothing store ? On 37th and Ditmars ? Landlords are the Pistillis? They plan to sell their “art” there as well? This is a working class neighborhood and the hipsters that are moving in 5 to an apartment or with their whiny baby don’t really need your “artisan toast” (google it). And newsflash : People that wear size 6x clothing aren’t really clamouring for the latest fashions. They can barely breathe. These storefronts aren’t meant for this Williamsburgh nonsense … But you’ll find that out soon enough when your “sad eyes” art doesn’t necessarily make waves . Good Luck !!!
Yes EXACTLY what Ditmars needs !!! A men’s clothing store !!! Because you can find that Polo shirt or that sassy tank top at the Buffalo Exhange down the blvd for 1/3 the price. And the Pistillis are their landlords ?!?!? Did they even do a Google search on the neighborhood demographics or the landlords ?!?!? This is NOT a place to display your “artisan toast”. Go back to Williamsburgh …
At some point when you are wearing 2X then 3X then 4X , a light bulb goes on that you are getting too big.
No doubt. Maybe instead of seeking out a store to accommodate your larger statue you seek out a healthier path in life. Though some people are naturally large and husky even without being grossly overweight
I wish them well. The pistilli family are horrible landlords so good luck.
Good luck to them!