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Lincoln Market, a Regional Grocery Store Chain, to Open Astoria Location

Lincoln Market, a regional grocery store chain, is opening an Astoria location at 21-31 31 Street. The store will be on the ground floor of The Rowan, a newly developed condo building. (Rendering: courtesy of RockFarmer Properties)

Jan. 20, 2022 By Christian Murray

A regional grocery chain is opening a store on 31st Street in a new development in the Ditmars section of Astoria.

Lincoln Market, which offers fresh produce and grocery goods, has signed a 20-year lease to take space on the ground floor of a six-story condo building called The Rowan—located at 21-21 31st St.

The store is expected to open early 2023.

The market will be approximately 17,000 square feet and be spread across three levels. It will be on the ground floor and two lower levels—and there will be onsite parking for customers. The space features 15-foot ceilings and 70 feet of street-level frontage.

The grocery store will be Lincoln Market’s sixth location in New York City and its first in Queens. The company has several stores in Brooklyn.

“We are excited to have Lincoln Market’s newest location at The Rowan to provide a convenient, quality and value-focused, fresh food market for everyday and specialty grocery items,” said Kostas Koutsothanasis, Chief Operating Officer of the development company RockFarmer Properties.

“With the recent closure of several grocery stores in the area, Lincoln Market will provide an incredible new option for local residents,” he added.

One grocery store that closed was Key Food on 31st Street, located between Ditmars Boulevard and 23rd Avenue. It shut down in October 2020 to make way for the development of a Target store.

Lincoln Market will offer prepared meals, gourmet foods, fresh produce and grocery items. It will offer online shopping and home delivery.

The store will join a growing list of well known retailers in, or opening in, the Ditmars section of Astoria including Target and TJ Maxx, among others.

The Rowan is a 46-unit luxury condo building that was completed in 2020.

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PR Pack

I come from Astoria, you don’t want to know what we old timers feel about your gentrification of our neighborhood, you’ve split up families and friendships and beautiful old neighborhoods all for the almighty dollar.


I am an old timer and I welcome the property value increase, along w the increased safety. But if you want drug shoot outs at the acropolis like back in the 80’s, you do you…somewhere else.


With the exception of LIC, Queens has had average to above average growth since 2008 vs Manhattan or Brooklyn. Look up actual data on Astoria for rent and condo or co-op prices. This is still one of the most affordable places to live close to Manhattan but if you haven’t looked at prices outside of here than you’re going to be in for a shock. Just look at BedStuy and Crown Heights. That’s gentrification.

anastoria von fancy pants

dont’t forget the glamour of chipotle and the razzle dazzle of krispy creme (not cream…creme…. thank you very much!)


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