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Juice Bar Serving Grab-and-Go Meal Options to Open on Steinway Street

From left: Mike Portannese, Daniela Portannese, and Mike Beringer (Photo: Instagram)

May 17, 2018 By Tara Law

A new juice bar offering grab-and-go meal options will open on Steinway Street next month.

The establishment, to be called Fitrition Juice Bar, will be located at 30-09 Steinway St. and will serve smoothies and shakes, açai bowls, oatmeal, and other light and healthy dishes and drinks.

The juice bar will be owned by Mike Beringer, a 27-year-old personal trainer from Bayside, and Daniela and Mike Portannese from Whitestone. The trio own a supplements and vitamins shop called Fitrition Supplements in Bayside, which they established in 2016.

The Astoria business will focus on food, Beringer said. It will serve items such as oatmeal bowls, shakes and smoothies. All the juices and smoothies will have no additives or syrups, Beringer said.

The eatery will also sell fresh— not frozen— prepared meals that customers can take home. The meals are prepared off site by Fitrition’s collaborator, The Prepped Life.

“It’s hard to have enough time for people to cook their meals these days,” Beringer said. “This way people can have healthy and delicious meals ready to go.” 

Fitiron Juice Bar will have counter service and about 12 counter seats. The eatery will also deliver.

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“It’s hard to have enough time for people to cook their meals these days,” Says who? Takes 5 minutes to cook oatmeal. 3 in a microwave. People are simply too lazy to cook for themselves.

John Kimble

If this is supposed to be a healthy place why is the owner in the picture smoking a cigar?


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