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Hallmark store on Steinway to close after 32 years in operation


April 27, 2015 By Michael Florio

A longtime Astoria establishment will soon be closing its doors for good.

Lincoln Hallmark, located at 30-16 Steinway Street, will be closing at the end of June, after being in operation for 32 years, according to owner Marc Schein.

Schein said that he decided to close the store in response to changing consumer habits.

“Younger people don’t shop in a store like this any more,” he said. “Both the neighborhood and society is changing.”

He said people now shop online or go to bigger stores. He said he will miss the neighborhood and, most of all, his loyal customers.

Schein opened the store in Astoria 32 years ago because he recognized the areas strength. “Steinway Street was a very strong and popular street,” he said.

Schein said that all items in the store are marked 20 percent off. He said he didn’t know what was happening to the space once he closes up shop.

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Margaret Holmstrom

So Sad, I moved away from Steinway Street years ago to raise my children in the country. I never stopped missing all the shops and fine dinning, especially loved Hallmark it was one of the best Hallmark stores I ever shopped at. I just went to see if they still sold those gorgeous Italian imported statues of the Infant Jesus of Prague in Pink vestments as I was hoping I can purchase it from Hallmark online, only to read the store has been closed due to customers shopping online. Please tell me its not too late to buy that statue my heart has been set on since I moved away. Say you will keep the store online or atleast direct me as where I can get that statue now. There is no store like Hallmark people have no good taste guess it takes class to shop at Hallmark anymore. so sad.


This is stupid news. How about finding out about the woman that was punched in the face in the steinway train station yesterday morning and ended with a broken nose and huge bump on her forehead…thanks.


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