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Dollar Tree Takes Over From Deals



Feb. 3, 2016 By Christian Murray

Dollar Tree, a low-cost retailer that prices all its items for $1, has replaced Deals.

The change went into effect at its Astoria, Woodside and Sunnyside locations last week.

However, it does not represent a change of ownership. Deals and the Dollar Tree both have the same corporate parent, Dollar Tree Inc., and the change is part of a branding strategy announced by the corporation in October.

The company has 222 stores operating under the Deals banner and 217 of them are being converted to Dollar Tree by the end of July.

The Deals locations in Astoria, at 32-63 Steinway St. and 31-72 31st St., both became Dollar Trees last Friday, as did the Woodside locations at 51-02 Northern Blvd. and 63-14 Queens Blvd. Sunnyside’s location at 39-09 Queens Blvd. also underwent the transition.

The rebrand will bring some change to the shopping experience.

Deals offered some items at heavily discounted prices but many cost more than $1. Dollar Tree sells all items for a buck.

Dollar Tree Inc. operates more nearly 14,000 stores across 48 states and five Canadian provinces. It operates under the brands of Dollar Tree, Family Dollar, Dollar Tree Canada and Deals.

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