June 13, 2014 By Michael Florio
Caffe Bene, the multinational coffee giant based out of Korea, is opening two cafes in Astoria this summer, according to a company spokesman.
The first café will open at 32-14 Steinway Street in July and will be followed by a store at 31-30 Ditmars Boulevard in September.
“We want to open in Astoria since there are so many young people that enjoy coffee,” said Jason Lee, a spokesman for Caffé Bene.
Caffe Bene has more than 1,400 cafes across the globe. Its stores attempt to replicate the look and feel of traditional European coffeehouses–much like the large American coffee companies do.
The two Astoria cafes, like all Caffe Bene franchises, will be selling conventional items such as brewed coffee, hot and cold beverages, pastries, croissants, sandwiches, waffles, gelato, and so forth.
Caffe Bene has opened several cafes in New York and New Jersey since it entered the US market in 2012. The franchises are located in Times Square, Flushing, Fashion Institute of Technology, Fort Lee, NJ, and Palisades Park, NJ.
The company opened up a café in Sunnyside in early May.
Lee said that many customers are attracted to Caffe Bene due to its interior design. He said the cafes have a simple layout and are built with wooden materials.
Café Bene moves into Astoria as Starbucks is expanding.
Starbucks is about to open its fifth Astoria location at 30-18 Astoria Boulevard this summer.